New sports and fitness startups in the US, October 2026
Updated October 31, 2026 · 39 first seen Jul 3 – Oct 1
39 new sports and fitness startups were first seen between July 3 and October 1, 2026. 15 of them were first seen in the last 7 days of that window. Most are aimed at consumers.
Seven of this month's sports and fitness startups
| Startup | What it does | Where |
|---|---|---|
| LensSportslenssports.com | A performance intelligence platform giving golf and baseball coaches visual data on athletes. | AZ |
| OneParonepargolf.com | Sells a golf practice log and journal app to iPhone users. | Berryville, AR |
| Sweatlistgetsweatlist.com | A social fitness app where users rate workout classes and find highly rated studios. | US |
| Lap Time Trackerlaptimetracker.com | Software for kart racers to record lap times, compare results and compete on leaderboards. | US |
| Fanalyze Pulsefanalyzepulse.com | Provides real-time NFL fan sentiment analysis using AI and live conversation data. | San Jose, CA |
| VERTvertsports.app | Wearable jump-load monitoring and injury-prevention systems sold to athletic teams and coaches. | Fort Lauderdale, FL |
| Plow Up Pitchplowuppitch.com | AI football match analysis and predictions for sports fans and bettors. | US |
32 more, with contact details, in FreshLeads.cc.
Start freeWho they sell to
| Consumers | 33 |
| Other | 4 |
| Small businesses | 2 |
Top cities
| Fort Lauderdale, FL | 2 |
| Los Angeles, CA | 2 |
| Westbury, NY | 1 |
| Aberdeen, ID | 1 |
| Denver, CO | 1 |
| Homosassa, FL | 1 |
Florida has 4 of the new businesses, California 3, and Texas and North Carolina 2 each. 22 of the 39 list a state.
More from FreshLeads
- New sports and fitness startups in the US this week
- Other startup types: Hardware · Gaming · Green Tech · Music · AI · Tech
How we count: a business is listed when its website was first seen 30 to 120 days ago, it is in the US, and it shows a real business. We leave out personal sites and sensitive categories such as health care. We show the name, the website, the city and a description we write. We never show emails, phone numbers or people's names on this page. Full method.
Source: FreshLeads.cc analysis of 39 new US websites, October 2026. You may reuse the counts with credit (CC BY 4.0).
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